Powerful Point of Purchase Marketing - Steps to Successful Point of Purchase (POP) Implementation

Point of Purchase (POP) displays are a highly effective way to promote brands in store. But there's a lot more involved than just installing your POP display and hoping customers will flock to it. As experts in POP implementation, here at CJ Services we've identified some key  steps to help you secure the best results...

1. Ensure thorough site surveys are carried out

Before you even think about installing your Point of Purchase (POP) display, carry out a site survey.  This will provide you with business critical intelligence relating to the retail estate into which your POP is to be installed.  Site surveys  are the perfect way of identifying non-standard fixtures and fittings and therefore any special features you may need to incorporate into the design to ensure your POP occupies the best possible position for brand visibility. Site surveys are essential - choose a supplier you can trust to be thorough.

2. Point of Purchase (POP) logistics - ensure your supplier offers comprehensive POP distribution

If you are to meet promotional deadlines and new product launch dates you need to ensure your Point of Purchase (POP) display is delivered and installed in a prompt and timely fashion.  It's best to choose someone who has several Point of Purchase (POP) distribution sites  and can offer nationwide coverage. Choose an experienced supplier of Point of Purchase (POP) logistics with a tried and tested Point of Purchase (POP) distribution network in place. 

3. Compliance audits - ensure your  Point of Purchase (POP) display is working for you

Compliance audits will ensure that your display is being utilised properly - and that it's working as hard as it can to promote your brand.  Heavy customer footfall can leave displays without stock, signage or brand presence.  To fully understand what is happening in-store ensure your supplier carries out regular compliance audits as part of their service.

4. Carry out regular Point of Purchase (POP) maintenance

So your Point of Purchase (POP) display has been installed - but that's not the end of the story. Regular Point of Purchase (POP) maintenance is essential. Services you should expect include repairing damaged Point of Purchase (POP) displays, updating samples and cleaning stands. Installation is just the beginning - Point of Purchase (POP) maintenance is a key element of any successful Point of Purchase (POP) implementation.

At CJ Services we've been helping  companies maximise the potential of Point of Purchase (POP) displays for over 15 years - including some of the world's most famous and respected brands. From simple cardboard stands to bespoke display units, whether temporary or permanent, our award-winning skills and expertise consistently deliver.

And with a full Point of Purchase (POP) implementation service including effective Point of Purchase (POP) logistics, site surveys, compliance audits, Point of Purchase (POP) installation, Point of Purchase (POP) maintenance and professional Point of Purchase (POP) field teams, you'll get the very best ROI from your Point of Purchase (POP).